Social Media paid and organic campaigns are simple, but not easy. We believe that’s the best way to explain it. To that end, one of the best ways we have learned to drill down on what the best strategy is for your organization is to work with you through every step of the process. We’re confident that by going through these processes, working together and being confident in the outcomes, you’ll be on the right path to creating a best in class social media strategy. The other thing to know about social media is that it’s changing. Fast. Just as someone once said about sports records, “today’s records are tomorrow’s averages”, you need to stay tuned to the changes afoot in social media because today’s breakthroughs are either going to be, at best, tomorrow’s best practices or at worst, lessons of what not to do.